AI Insights · Timothy · October 2023
Top 5 Personal Finance Budgeting and Planning Apps in the Middle East for Q3 2023
Discover the performance trends of the top 5 personal finance budgeting and planning apps on a unified platform in the Middle East during Q3 2023, based on Sensor Tower data.
In Q3 2023, the performance of the top 5 personal finance budgeting and planning apps in the Middle East showcased diverse trends across downloads, revenue, and active users. Here’s a detailed look at how these apps fared during the quarter.
Splitwise saw a notable increase in weekly revenue, starting at around $733 in the last week of June and climbing steadily to approximately $1.2K by the end of September. Weekly downloads for the app experienced fluctuations, beginning at 6.8K and peaking at 7.2K in the week of August 21, before ending the quarter at around 5.9K. Active users remained relatively stable, averaging around 35K throughout the quarter, with a slight increase to 36.9K in late August.
Malaa: Track, Save & Invest had consistent download numbers in the early part of the quarter, starting at 6K and reaching 7.1K in mid-August. However, downloads dropped significantly to 1.9K by mid-September, before recovering slightly to 4.2K at the end of the quarter. No revenue data was reported for this app.
Tweeq - طويق experienced a significant spike in downloads in mid-August, hitting 11.4K, but generally showed a declining trend from 5.9K at the start of the quarter to 2.4K by the end. Revenue data was not available for this app.
In the case of دراهم | Drahim, weekly revenue started at $682 in late June and saw a consistent increase, peaking at approximately $1.4K by the end of September. Downloads followed an upward trend, particularly in the weeks of July 17 and September 18, where they reached 4.9K and 8.8K respectively, before ending the quarter at 3.5K.
Finally, وفير : تتبع المصروفات الذكي displayed a varied revenue pattern, starting at $299, dipping to $76 in mid-July, and then rising to $425 by the end of September. Downloads were relatively stable, fluctuating between 2.5K and 3.7K, with a notable peak at 3.3K in the last week of September.
For more detailed insights into the performance of these apps and others, visit Sensor Tower.
